5 Makeup Brands with Mindful Ingredients

By Randi Ziegler


Many makeup brands market themselves as “natural” or “eco-friendly,” but the truth of the matter is that they’re neither of those things. But below are organic makeup brands that use pure, environmentally-friendly ingredients, and never test their products on animals. For those of you looking to have a more simple and natural skincare routine, you’ve come to the right place.


  1. 100% Pure


Photo courtesy of 100percentpure.com


100% Pure is, well, 100 percent pure. This all-natural beauty brand is best known for its fruit-pigmented mascara and its eco-friendly recycled packaging. According to The Good Trade, its vegan cosmetics are made with high-performing antioxidants, naturally occurring vitamins, and essential oils to maximize benefits.


2. Juice Beauty


Photo courtesy of Juicebeauty.com


Juice Beauty seeks to make the beauty industry healthier. All of its products are vegan, cruelty-free USDA certified organic, and they utilize sustainable energy sources for production. Juice beauty is best known for its vibrant plant-pigmented cosmetics, moisturizers, and anti-wrinkle treatments.


3. Au Naturale


Photo courtesy of Maisonpur.com


Au Naturale was founded by a nuclear analyst looking for makeup that would be safe and nourishing for her skin. Its products are vegan, gluten-free, non-toxic, and paraben-free. According to The Good Trade, Au Naturale has been a leader in the clean beauty revolution since 2011 and is best known for its bold lip colors.


4. Vapour


Photo courtesy of Vapourbeauty.com


Vapour has earned “Champion” safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program, meaning the company never tests on animals. Its products contain only natural, healthy, and minimally processed ingredients. Vapour also uses recycled packaging and has a wind-powered factory for production.


5. Afterglow


Photo courtesy of Rmagency.com


Afterglow was the first certified gluten-free makeup line and offers cruelty-free, soy-free, fair trade, vegan products. According to The Good Trade, their products are perfect for women who have sensitive skin because the blends of minerals and natural pigments have been formulated to benefit health and beauty.